Browse our site:
Our philosophy
What is true luxury in skincare?
It is having access to pure, non-toxic cosmetics that truly nourish and repair the skin, free of harmful chemicals that slowly (but steadily) erode health and disrupt our hormones.
For us, real beauty is a natural extension - and bonus- of a healthy body, because one cannot not work at the expense of the other.
Because the human body is a system.
And we support it honestly and completely.
Our fundamental principle is to offer premium, non-toxic cosmetics that the modern woman so deserves and needs.
With responsibility, honesty and an absolute belief in safe and uncontaminated ingredients, we offer a true opportunity for skin-transforming care without silently eroding health.
Our 7 unbreakable principles
The ethical backbone of ATUA LAB
- Our absolute priority is People and Health. We never discount the quality or philosophy of our products for profit.
- We use top quality, safe, raw materials for the production of unpolluted, non-toxic cosmetics. From the very beginning, when we design our products, we choose with great care the materials we will use, taking into account both their origin and processing.
- Honesty, transparency and moral integrity in the presentation of our products. Here you will NOT find misleading information, half-truths, meaningless legal concepts, or fancy marketing that distracts you from the essence. We stand up for and protect your inalienable right to safe cosmetics.
- We are based on science, inspired by nature. We intensively study the published scientific research of natural materials and integrate it dynamically and responsibly into our innovative products.
- Legal and safe. The production and packaging of our products is done exclusively in a modern laboratory approved by the official Greek Drug Administration (EOF) and based on the strictest European specifications.
- We respect the most important woman and Mother of us all - the Earth. We use sustainable, recycled and recyclable materials and packaging wherever possible.
- We make a better world. 5% of our profits support our fellow humans in need and stray animals.
Prohibited substances
Our non-negotiable priority is skin care products that only take care of your skin, without burdening you with toxic chemicals and hormone disruptors that accumulate in the body and disrupt your health.
To make premium, non-toxic cosmetics, we don't use the usual synthetic chemicals (emulsifiers, preservatives, fragrances) you'll find in most products. These synthetic substances may make it easy to create cosmetics with a rich, velvety texture or unnaturally heavenly scents, but we are determined to offer the most natural products that can be made.
The right thing is not always easy…
In this context, the following proven toxic substances are completely prohibited from our laboratory, our products and our lives [This list is updated regularly].
Parabens (common preservatives that disrupt hormones)
Acrylates
PEG
Phthalates & Artificial perfumes (hormone disruptors)
Oxybenzone & Octinoxate (commonly found in sunscreens)
Ethanolamines (MEA, DEA, TEA)
Formaldehyde & Formaldehyde releasers. (Proven carcinogenic substance)
Triclosan (antimicrobial that disrupts hormones, especially the thyroid)
Siloxanes, cyclical silicones
PFAs & PFCs
About us
Meet our founder
Eleni is a mom and scientist with a passion for natural, non-toxic ingredients and products, peanut butter, and children's books (secretly) written for adults.
She is a biologist at heart, who graduated from Aristotle University of Thessaloniki, and continued her postgraduate studies at Imperial College London, on Human Molecular Genetics. After working in state of the art molecular biology laboratories, she realised that what really interested her as a person and scientist was holistic health.
She specialised in clinical nutrition and environmental toxins, and eventually she dedicated herself to educating the public about safe dietary and lifestyle choices. Atua Lab, the company that focuses exclusively on the production of non-toxic personal hygiene products and cosmetics, is part of her mission to create a safer world…
