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PREGNANCY
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Motherhood
Why non-toxic cosmetics are a must during pregnancy and postpartum
Not so long ago, scientists believed that the placenta was the perfect barrier, which was fully protecting the developing baby. That’s why doctors did not encourage pregnant women to quit smoking or drinking.
Fast forward in the 21st century and mountains of scientific evidence prove that the placenta is definitely not the perfect filter we thought. It actually allows a great deal of environmental poisons to enter (and accumulate in) the baby’s rapidly developing brain and body and, possibly, alter the health potential they came with - sometimes irreversibly.
That's why we now talk about things, once unheard of, like the “fetal origin of adult disease” or how a pregnant woman’s lifestyle, diet or even emotions can change even the baby’s DNA. And this is where the need for non-toxic cosmetics and consumer products in general comes in.
We know all that for 20 years
Unsurprisingly, a pioneering pilot study confirms that newborns begin their life with a complex cocktail of 200 toxic chemicals, on average, in their blood. Many of these substances are known to be carcinogens, neurotoxins (toxic for the brain and nervous system), causing birth defects or abnormal development
Read the study "The Pollution in Newborns" by EWG
The products used on a daily basis by a pregnant woman make a world of a difference for herself and her baby. Because daily use of toxic products by the expectant mother equals exposure to environmental toxins and subsequent accumulation of toxins in the body for unborn babies.
Postpartum we also need to be ultra careful. Breastfeeding is not only an awesome source of vital nutrients, but it can also be a sneaky toxic source for the newborn or infant.
You see, breast milk is one of the fattiest tissues in the human body, which makes it an ideal storage target for fat-soluble toxins.
Unfortunately, most toxins indeed are fat-soluble.
So, the kind of products used or consumed by any breastfeeding woman will determine how great her personal toxic load is and to which extent her breast milk is as nutritious as we hope.
Safe for pregnant and breastfeeding mothers
Our innovative, non-toxic cosmetics nourish, revitalize and deeply nourish dry skin, without exposing you and your baby to dangerous chemical nasties. They are devoid of substances that are proven to gradually disrupt hormone balance and harm health, like artificial colours, synthetic fragrances, parabens and other controversial materials.
